UNIT 11. BUY ONE, GET ONE FREE! - PERIOD 4. READING - COMPREHENSION
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READING - COMPREHENSION
UNIT 11. BUY ONE, GET ONE FREE!
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READING
A. Look at the title
A. Look at the title. “Cause Marketing’ refers to the partnership between __________.
Bài tập trắc nghiệm
“Cause Marketing’ refers to the partnership between __________.
a. two businesses
b. two charities
c. a business and a charity
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A. Look at the title. “Cause Marketing’ refers to the partnership between __________.
“Cause Marketing’ refers to the partnership between a business and a charity.
“Cause Marketing’ refers to the partnership between a business and a charity to not only sell products but also do good by supporting a cause or giving back to the community.
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B. Skim the reading. Match
B. Skim the reading. Match the campaigns to their descriptions
Bài kiểm tra tổng hợp
1. Eatiply - a. Reverse marketing in action. - 2. Don’t Buy This - b. Do a good deed for a total stranger. - 3. Pay It Forward - c. Have a meal and help others.
C. Discuss
C. Discuss. What are the benefits of cause marketing?
Cause marketing can have several benefits, including: - Increased brand awareness and customer loyalty. - Positive impact on society and the environment. - Increased sales and revenue for the business. - Improved reputation and public relations. - Opportunities to collaborate with charities and other organizations. - Differentiation from competitors who do not engage in cause marketing.
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COMPREHENSION
A. Answer the questions about "Cause Marketing"
A. Answer the questions about "Cause Marketing"
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- Number 1
Bài tập trắc nghiệm
1. The main aim of “Cause Marketing” is to ____________.
a. help a cause
b. promote a charity
c. recycle products
A. Answer the questions about "Cause Marketing"
- Number 2
Bài tập trắc nghiệm
2. In the "Eatiply" scheme, if you want to help a needy person you need to __________.
a. pay extra money
b. order a special dish or meal
c. sign up for the project
A. Answer the questions about "Cause Marketing"
- Number 3
Bài tập trắc nghiệm
3. In line 10, “them” refers to __.
a. customers
b. clothes
c. the company
A. Answer the questions about "Cause Marketing"
- Number 4
Bài tập trắc nghiệm
4. In the "Pay It Forward" campaign, who pays for the free coffee?
a. customers
b. the coffee shop
c. the charity
A. Answer the questions about "Cause Marketing"
- Number 5
Bài tập trắc nghiệm
5. What does “goodwill” mean? (line 17)
a. a positive attitude
b. a good business environment
c. good profits
A. Answer the questions about "Cause Marketing"
B. Complete the notes
B. Complete the summary notes. Use the words from the reading
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meal
need
clothing
reduce
reuse
pay
more
C. Critical thinking
C. CRITICAL THINKING. Talk with a partner. Do you think companies also benefit from cause marketing? Why or why not? Do you have any ideas for a cause marketing campaign?
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- Sample answer
C. CRITICAL THINKING. Talk with a partner. Do you think companies also benefit from cause marketing? Why or why not? Do you have any ideas for a cause marketing campaign?
Yes, companies do benefit from cause marketing. It helps to create a positive image for the company, increase customer loyalty, and boost sales. Customers are more likely to choose a company that is associated with a good cause or is socially responsible. One idea for a cause marketing campaign could be a "Buy One, Give One" program. For every product purchased, the company would donate a similar product to someone in need. This could work well for companies that sell basic necessities such as shoes, clothing, or food. Another idea could be partnering with a charity that focuses on environmental sustainability and offering a discount to customers who bring in their own reusable bags or containers.
CONSOLIDATION
Homework
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- Do exercises in the workbook. - Prepare for next lesson.
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Good bye
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