UNIT 7. THE WORLD OF MASS MEDIA. LESSON 1. GETTING STARTED
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LESSON 1. GETTING STARTED
UNIT 7. THE WORLD OF MASS MEDIA
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WARM-UP
Jigsaw puzzle
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WARM-UP
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Jigsaw puzzle
- 1 correct answer = 10 points - KEY picture = 50 points
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Jigsaw puzzle
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WARM-UP
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electronic book
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software
social media
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video
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video game
PRESENTATION
Vocabulary
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PRESENTATION
- in charge of (idiom)
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PRESENTATION
responsible for
in charge of (idiom)
/ɪn tʃɑːdʒ əv/
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- publicity (n)
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PRESENTATION
the attention that is given to somebody/something by newspapers, television, etc.
publicity (n)
/pʌbˈlɪs.ə.ti/
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- advert (n)
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PRESENTATION
a notice, picture or film telling people about a product, job or service
advert (n)
/ˈædvɜːt/
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- profit-making (adj)
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PRESENTATION
(of a company or a business) that makes or will make a profit
profit-making (adj)
/ˈprɒfɪt meɪkɪŋ/
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- commercial (n)
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PRESENTATION
an advertisement on television, on the radio or on a website
commercial (n)
/kəˈmɜːʃl/
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PRACTICE
1. Listen and read
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1. Listen and read
PRACTICE
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2. Read the conversation again and circle the correct answers
2. Read the conversation again and circle the correct answers
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PRACTICE
1. Advertising in the local newspaper is cheap/ expensive, but it will attract/won’t attract people’s attention. 2. Posters are expensive/not expensive, but people may/may not notice them. 3. Posting information on social media sites is a very popular way of promoting/selling things. 4. Linda/Mark will help Mai with promoting the event on the Internet.
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- Number 1
2. Read the conversation again and circle the correct answers
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PRACTICE
1. Advertising in the local newspaper is cheap/ expensive, but it will attract/won’t attract people’s attention.
Bài tập kéo thả chữ
Advertising in the local newspaper is ||expensive||, but it ||will attract|| people’s attention
- Number 2
2. Read the conversation again and circle the correct answers
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PRACTICE
Bài tập kéo thả chữ
Posters are ||not expensive||, but people ||may not|| notice them
2. Posters are expensive/not expensive, but people may/may not notice them.
- Number 3
2. Read the conversation again and circle the correct answers
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PRACTICE
Bài tập kéo thả chữ
Posting information on social media sites is a very popular way of ||promoting|| things.
3. Posting information on social media sites is a very popular way of promoting/selling things.
- Number 4
2. Read the conversation again and circle the correct answers
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PRACTICE
Bài tập kéo thả chữ
||Mark|| will help Mai with promoting the event on the Internet.
4. Linda/Mark will help Mai with promoting the event on the Internet.
3. Find words in 1 with the following meanings
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PRACTICE
3. Find words in 1 with the following meanings
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- Find words in 1 with the following meanings
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PRACTICE
3. Find words in 1 with the following meanings
Bài tập kéo thả chữ
1. p||ublicity||: the activity of ensuring that somebody or something gets a lot of attention from lots of people 2. v||iewers||: people who watch or look at something 3. c||ommercials||: advertisements on television, on the radio, or on a website 4. p||resence||: the ability to make a strong impression on other people
4. Match the two clauses to make sentences used in 1
collecting things
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PRACTICE
4. Match the two clauses to make sentences used in 1
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- Match the two clauses to make sentences used in 1
collecting things
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PRACTICE
4. Match the two clauses to make sentences used in 1
Bài kiểm tra tổng hợp
1. They can’t afford to promote the show - a. that everybody uses them to advertise products and events, and connect with people. - 2. Mai doesn’t have a big social media presence - b. as if it were a big profit-making event. - 3. There’re so many posters - c. like Mark does. - 4. They are such popular tools of communication nowadays - d. that viewers may not pay enough attention to their poster.
PRODUCTION
Design a poster about a charity event
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PRODUCTION
Design a poster about a charity event
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CONSOLIDATION
Wrap-up
WRAP-UP
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CONSOLIDATION
What have you learnt today? - Some lexical items about promoting a charity event - Reading for specific information - Adverbial clauses of manner and result
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Homework
HOMEWORK
- Do exercises in the workbook. - Prepare for the project in Lesson 8.
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CONSOLIDATION
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Good bye
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Thanks for your attention
Good bye. See you again!