UNIT 10. THEY'VE FOUND A FOSSIL - PERIOD 4. READING - COMPREHENSION
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READING - COMPREHENSION
UNIT 10. THEY'VE FOUND A FOSSIL
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READING
A. Discuss. Look at the title. What do you think it means?
A. Discuss. Look at the title. What do you think it means?
The title "DINOSAURS ALIVE!"
The title "DINOSAURS ALIVE!" seems to suggest that the article is about how filmmakers bring dinosaurs to life in movies. The article explores how paleontologists and dinosaur builders work together to create realistic depictions of dinosaurs on screen. The article also highlights the importance of fossils and research in understanding how dinosaurs looked and lived, and how computer animation is used to bring these creatures to life in movies.
B. Skim the text. Choose a different title
B. Skim the text. Choose a different title
Bài tập trắc nghiệm
a. Dinosaur Hunters
b. Tyler Lyson’s Discoveries
c. Dinosaurs and the Movies
C. Read the text. Underline words that describe body parts
C. Read the text. Underline words that describe body parts
Words that describe body parts in the text include:
- Skin - Feathers - Tail
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COMPREHENSION
A. Answer the questions about "Cause Marketing"
A. Answer the questions about "Cause Marketing"
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- Number 1
Bài tập trắc nghiệm
1. The main aim of “Cause Marketing” is to ____________.
a. help a cause
b. promote a charity
c. recycle products
A. Answer the questions about "Cause Marketing"
- Number 2
Bài tập trắc nghiệm
2. In the "Eatiply" scheme, if you want to help a needy person you need to __________.
a. pay extra money
b. order a special dish or meal
c. sign up for the project
A. Answer the questions about "Cause Marketing"
- Number 3
Bài tập trắc nghiệm
3. In line 10, “them” refers to __.
a. customers
b. clothes
c. the company
A. Answer the questions about "Cause Marketing"
- Number 4
Bài tập trắc nghiệm
4. In the "Pay It Forward" campaign, who pays for the free coffee?
a. customers
b. the coffee shop
c. the charity
A. Answer the questions about "Cause Marketing"
- Number 5
Bài tập trắc nghiệm
5. What does “goodwill” mean? (line 17)
a. a positive attitude
b. a good business environment
c. good profits
A. Answer the questions about "Cause Marketing"
B. Complete the notes
B. Complete the summary notes. Use the words from the reading
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meal
need
clothing
reduce
reuse
pay
more
C. Critical thinking
C. CRITICAL THINKING. Talk with a partner. Do you think companies also benefit from cause marketing? Why or why not? Do you have any ideas for a cause marketing campaign?
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- Sample answer
C. CRITICAL THINKING. Talk with a partner. Do you think companies also benefit from cause marketing? Why or why not? Do you have any ideas for a cause marketing campaign?
Yes, companies do benefit from cause marketing. It helps to create a positive image for the company, increase customer loyalty, and boost sales. Customers are more likely to choose a company that is associated with a good cause or is socially responsible. One idea for a cause marketing campaign could be a "Buy One, Give One" program. For every product purchased, the company would donate a similar product to someone in need. This could work well for companies that sell basic necessities such as shoes, clothing, or food. Another idea could be partnering with a charity that focuses on environmental sustainability and offering a discount to customers who bring in their own reusable bags or containers.
CONSOLIDATION
Homework
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- Do exercises in the workbook. - Prepare for next lesson.
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Good bye
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